Tara Gates Williams

Tara Gates Williams is an award-winning entrepreneur, global brand expert, and CEO of TGW UNIFIED, LLC. As a creative branding strategist, she specializes in working with entrepreneurs, small businesses, corporations, licensed mental health experts, school systems, and athletes. As a sought-after global speaker, Tara has been featured on various media networks, including Al Jazeera, ABC, BET, CTV, and the Huffington Post, sharing her expertise on the art of branding.

She is passionate about educating and helping others build and expand their brand. Tara previously partnered with Sprint™ Business (now T-Mobile) to conduct in-store Business Intensive Roundtable Sessions for entrepreneurs and business owners. The goal was twofold: to build business owners’ capacity to develop and sustain brands that increased their visibility within their target markets while garnering increased engagement for Sprint™ Business Solutions. Through this model, she increased sales by 30% over a 30-day period in two Sprint Business store locations.

As a brand innovator, Tara is constantly developing new ways to elevate the brands she works with to new levels. This led her to create branding programs for collegiate and professional athletes. CASHHOUSE™ and Rookie(2)Retirement™ are programs that provide her clients with a playbook connecting brands with athletes through proven branding and marketing strategies. Tara’s innovation garnered her an invitation to attend the National Aeronautics and Space Administration's (NASA) inaugural Commercialization Training Camp in partnership with The National Football League Players Association (NFLPA) and the National Basketball Players Association (NBPA), hosted by NASA-Goddard's Tech-Transfer Division. She was the first woman to participate and receive the program's certificate of completion. Her commitment to her own professional growth affords her client base access to NASA’s Tech Transfer business collaboration and investment opportunities in the commercial space sector.

Tara's career spans over 15 years in entrepreneurship, business, and media communications fields. As a proven leader with over 26 years of experience in public and non-profit education, she understands the importance of building capacity to become a lasting brand in multiple business sectors. This former high school principal believes that leading a learning community enables her clients to learn and grow. She also serves as the business liaison for the Department of Career and Technical Education (CTE) in Prince George's County Public Schools (PGCPS), where she works to garner business partnerships and student internships. She has developed and executed branding and marketing campaigns that have increased overall brand awareness and increased program application submissions from 700 to 3,596—a 400+% increase in one year. She recently began efforts to develop PGCPS's first-ever CTE Sports and Entertainment Management Program for CTE students. Tara is dedicated to educating and empowering organizations on how to effectively brand and build their business.

Please visit www.TGWUnified.com to learn more about the branding and marketing services she offers.

Contact Information: Info@taragateswilliams.com

Website: https://www.taragateswilliams.com/